Nearly 50% of people with Parkinson’s experience hallucinations or delusions, yet 80% never report them.

Elira’s “See. Hear. Share.” used hyper-local billboards, an interactive story-sharing platform, influencer partnerships, and a care partner handbook to reach 500,000 patients and care partners in year one, projecting a 35% lift in awareness and 1 in 4 handbook users speaking to their doctor.

By making people feel seen and dissolving stigma, we gave them the courage and language to start vital conversations, enabling earlier diagnosis and helping them prepare for what’s ahead — finding their route through the journey of Parkinson’s Disease Psychosis.